Richard Brown has posted his second video about using UMPC’s as creative tools. He’s using the VIA Nanobook (naturally, its his companies product!) and he’s taking a look at how UMPCs enable in-situation composition. That is, being there, living it, capturing it and, importantly, publishing it. I’d actually call it a form of moblogging and its something I enjoy a lot. At -6 degrees or 20 degrees.
I really like the video. It’s one of the best I’ve seen that promotes the use of Ultra Mobile PC’s and it’s far more realistic than the Intel promo videos. It makes me want to get out on my Solar ultra mobile PC bike right now! If I was to do a promo video myself though, I’m not sure I would focus on promoting the creative aspects of UMPCs. Yes, the Nanobook and other laptop-like UMPCs enable this sort of on-the-spot creativity and of-course it makes sense for VIA to be doing this in the lead-up to the Nanobook launches through Packard Bell and Everex but its just a small section of the range of possible ultra mobile PC devices. Receiving content is going to be the main feature of a large number of ultra mobile PC devices, especially those with smaller form factors like the ones we’re going to see with VIA’s mobile-ITX platform. 85% of Americans use the Internet but only 8% of Americans contribute to the Internet. (Source. Via) so that gives ultra mobile PC marketing teams a big hint about where to put their money!
Stir your creative side with the Nanobeat II Video.
