A new viral marketing campaign has surfaced for a product that appears to suggest modular mobile computing.
Best guess: A Mini phone with display, cpu and radios in a compact flash size package (or PCI-e?) that docks into a range of lifestyle devices.
You can find the website here but note that you can find a big list of job openings here which indicates that this product might not be ready for launch just yet.
JKK has some more thoughts on this over at JKKMobile.