AppUp Discussion Panel – IDF 2010

Intel have rounded up some key partners here at IDF 2010 to talk about the recent AppUp announcements.

Notes taken at the panel session:

Appup is ‘gold’ Out of beta and ready to go. New version is now available. Much faster!

Dixons (Garry Hearns) on App Stores:

Bringing life to technology. AppUp store crucial.

Tapping into unrecognised needs through developers.

Gary talks about safe application stores.

Q. How are you going to help developers.

Eric Wittman (Adobe)

We have Project Melrose Flash and AIR developers can put their apps into AppUp

Joe Morris Konami:

Migrating from console to digital. Fragmentation has been difficult in the mobile space. “We see AppUp as solving the fragmentation problem, creating an ecosystem in which developers can prosper. inch

Gary Hearns Dixons

Open questions:

Question from Sascha When are you releasing AppUp center on EeePC line
Asus: AppUp on Asus netbooks in retail stores in Novemeber.

Question from Darren Waters: How will the app store be branded, marketed in Dixons.

Dixons: Co-branded store. Pre-Christmas awareness. Online marketing on websites. DM customers. Strong in-store presence. After Christmas: Where appropriate will be installed on Advent computers.

Question: Are you doing anything to promote business apps.

Biddle: Consumer space is our focus. We’re not going to turn away productivity apps.

Summary: Clearly these are partners that already committed to AppUp so the message will be very positive but its good to see people finally announcing products, software and marketing. Its a commitment from outside Intel and that’s a very important first step.

The AppUp store can be downloaded here.