Daring, Powerful, Persuasive, Excited, Determined and Persistent. All these qualities can pay dividends. In some situations, they can earn you an Ultrabook!
Intel set up 6 experiments in 3 countries to see how far people would go to get an Ultrabook. It worked! The crowds flocked to watch and participate and some people walked off with an Ultrabook.
If you’ve got a few minutes this Friday, check out the videos and put yourself in the situation. I’m not sure I’d be brave enough to break safety glass in the middle of an Airport!
All the videos are available on Ultrabook Tempations.
every sane person has moral inhibitions in this situation
to encourge or tempt people to cross that threshold is cheaky wonder what would happen if that did this last year in london though lol or even now
Hi Chippy, Paul from Intel PR here. Just wanted to clarify that the Daring video was not shot at in airport but at a local train station and a shopping mall.
Thanks Paul. That makes more sense!
How can Intel call itself a responsible company and yet encourage acts of crime like this? What twisted CSR is this?
This is as bad as putting a naked women in a glass cage and waiting to see if anyone rapes or assaults her.
Come one, be responsible.
Lol how do you get up each morning? Do you wear a tin foil hat? Nice jump from a simple PR stunt involving laptops to naked women in glass + raping them….
Put one of these glasses with a UX31A in front of me and see how that goes..