Posted on 13 October 2008
‘Faster over fuller’ is the expression Jenn uses to describe how consumers want their browsing experience and I tend to agree. Personally I want Firefox 3+add-ons for my browser as it’s long my most important piece of software but I’m not most consumers. A consumer MID doesn’t need to be 100% FIE for most people but it does need to be close.
The browser on the Archos 5 is, relative to existing consumer and smartphone-based browsers, a big step forward in the eyes of most people that have tested it so it’s nice to confirm it with some stats. Jenn has lined-up the Archos 5, the iPhone 3G and the Nokia N810 in a browser speed test and overall, you’re seeing page load times 1.5 times faster than an iPhone 3G and about 1.8 times faster than a Nokia N810. But is it fast enough? MIDs and low-end UMPCs are likely to beat these times and return more accurate results but does the difference really matter?
What we’re seeing here is proof of, not just a fast new Archos device, but how the ARM Cortex core could improve the Internet experience. In this case, the ARM core is sitting on the Ti OMAP platform but Ti aren’t the only people using it. Intel really do need to watch their backs in this territory now because they’re not fighting against relatively small companies like AMD and VIA here, they’re fighting against the huge ARM ecosystem and they certainly know a thing or two about mobile hardware and software.
Read about the 3-way test at Pocketables.
Posted on 27 September 2008
I don’t usually spend Saturday morning reading investor presentations and I can’t even remember how I got here but it’s interesting to look at the 22 April 2008 investor presentation from Archos. The personal media player company sees a migration to MIDs happening in the next 2 years. They also say that there is only one Internet, it needs a minimum 5″, 800×480 screen, that the MID market will 70M units in size by 2010. They also highlight to trends. 1) 3G is all-over in Western Europe and 2) Ultra Low Power X86 processors are becoming reality and that mobile devices will run standard PC applications in 2009.
There are no presentation notes or audio accompanying the slides here so I’m having trouble putting that last statement into context. Did Archos imply that they will have to follow the ‘reality’ and run standard PC applications? I.e. Go X86? Or did Chief executive Henri Crohas talk about the Archos’ competitive advantage in this X86-based market when he showed that slide? The Archos 5 has just been released and its based on a ARM/Ti platform but this product is probably a result of 18 months dev work. The low power X86 platforms didn’t exist then. They do now though so if Archos believe that the PMP market is evolving to a point where the Internet aspect is more important, would they switch CPU architectures?
Images taken from Archos Investor Presentation. 22 April 2008.(PDF).
I do believe that the X86-based platform has more potential both from the software dev and technology aspects and I’ve made predictions that Archos could move to X86 in the past but there are some changes happening in the market and unpredictable forces out there. An expensive decision like this needs to be low-risk to keep investors happy so I don’t believe that they’ve already made their decision.
Ti are putting a lot of effort into promoting their OMap platform, Nokia are looking to continue with ARM/Linux and there are others important players to consider too. Qualcomm, Apple, Nvidia all have products that could affect the market. On the other hand, Archos have just released a new product and have time before they need to make a decision on a new platform for their next product.
It would be in interesting market indicator if Archos switched to X86 but I guess we’ll have to wait a while before we find out.
Posted on 16 September 2008
When I wrote about Opera 9.5 Mobile a short while back I highlighted how it was a great browser with no hardware to run it on. What I said was that the processing power and screen size wasn’t enough for the software. The user interface was good but in order for it to be taken seriously as a crossover mobile/desktop, entertainment/productivity browser, it needed better hardware so when we heard about the new Archos devices recently and their Cortex ARM general purpose processors we knew there was a chance for some serious challenges to the Intel-based MIDs. The Archos devices have a rich, enjoyable touch user interfaces, very good video performance (see video below) and a suite of content and application accessory offerings that can be bolted on to improve the package further. Add the possibility of getting a 3G-enabled version and you got the makings of what could be one of the best MIDs yet. [More after the pic…]
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Posted on 02 September 2008
Here’s another one of those ‘we can beat Atom’ tests where the fine detail of the result is irrelevant. The important thing here is that, like the VIA Nano comparison test, significant, market-changing progress has been made.
I’ve been talking about ARM’s Cortex A8 for a while now and keeping an eye on it in terms of its suitability for Mobile Internet Devices. Its a powerful computing core and people like Ti are using it to build very small, power-efficient media and Internet-capable platforms. Apart from Pandora, we’ve seen it being promoted for use in OHA Android phones and even for netbooks.
But how fast is the Cortex A8? How fast would Firefox 3 run on a Cortex-based Android smartphone? And how accurate would it be? Intel keep pusing the ‘real internet’ and about how many errors you’ll find with smartphone browsers but when you’re running Firefox 3 on both platforms, the difference disappears. Intel also talking about speeds but when the processing power is the same on both hardware, that difference disappears too. ARM’s partners have already fought back against the Intel Atom machine a few times in the past (Nvidia here and here) but this video strikes right at the heart of Atom/Moblin. It shows Firefox 3 running at impressive speeds. Forget the normalised comparison at the end of the video, any browser that can average under 10 seconds per page as shown in this demo is going to be good enough for almost everyone. Its twice as fast as previous ARM-based devices and completely removes the 9-second disadvantage that I’ve talked about before. [see video below]
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Posted on 19 June 2008
Despite Samsung reporting just a few weeks ago that a MID will come ‘sooner or later’ and there only being 11 days left in June, Aving are reporting that Qualcomm are saying (ahem, not exactly first hand news this is it!) that Samsung will release a MID in June 2008. The quoted specs included a 1Ghz ARMv7 which is going to be very fast indeed. ARMv7 is the ARM-licensed architecture used inside the Cortex-based processors which are said to be four times as fast as current ARM architectures for the same clockrate. If that’s right, this Samsung device could have something like 10 times the processing power of the Nokia N810. Of course, that’s just based on marketing talk but even if it’s half as good, this baby could really fly! The Qualcomm platform that will be used is known as ‘Snapgragon’ which includes the ARMv7 core, a 600Mhz DSP for A/V operations, support for high-end photography and a universal modem that will keep most anyone in the world confident that it’s going to work with their carrier. Here are some of the key features of Snapdragon:
- Universal Modem supporting all 2G and 3G mobile broadband standards (CDMA2000 1xEV-DO, Revisions B, A and 0; HSPA, WCDMA, GSM / GPRS / EDGE)
- High definition video decode (720P)
- 3D graphics with up to 22M triangles/sec and 133M 3D pixels/sec
- High resolution XGA display support
- 12-megapixel camera [support for.. – Ed]
- Support for multiple video codecs
- Audio codecs: (AAC+, eAAC+, AMR, FR, EFR, HR, WB-AMR, G.729a, G.711 , AAC stereo encode)
- Support for Broadcast TV (MediaFLOTM , DVB-H and ISDB-T)
No images of the device were shown in the Aving article which might indicate that the launch is yet to happen at WITS 2008. The images below show demonstrators presented by Qualcomm at CES in Jan. Maybe we’ll see one of them with the Samsung brand on it but it’s more likely that Samsung have kept their own ID under wraps.
Qualcomm ‘Anchorage’ demonstrators shown at CES. (Geek.com)
This image of the ‘Anchorage’ device from MSMobiles news
The big question is, what OS will we see on this device? Windows Mobile 6.1 is currently the most likely option but if you’re breaking into a new product category that sits close to your existing products you might want to be differentiating it somehow. Could this be the first Android device?
Qualcomm have already said that up to 15 Snapdragon-based devices would be released in 2008 and Samsung, along with HTC, have long been known as customers so maybe we really can expect something in the next week. Will ARM beat Intel to the MID market?
WorldITShow website. News from Aving.
Posted on 03 June 2008
Guess what the first word of this Nvidia video is? a) Welcome b) Today c) Intel
The Tegra demonstration is impressive, showing HD video content being decoded in around 1W instead of 12W but they clearly didn’t cover all bases. For a start, you can’t even run a big screen backlight at 1W and if I’m doing my research correctly I can see that Tegra doesn’t include a communications and radio subsystem. Even so, what exactly are they trying to compare here? They are putting a general purpose CPU (i’m guessing its Celeron there) against a dedicated video codec in a video decoding test. Not only that, they are showing their new tech against Intel’s old tech. Booo!
I’m sure the NVidia board is impressive but come on guys, lets see you doing some general purpose computing with Wifi, BT, 3G, storage, USB and compare it against a Silverthorne/Poulsbo combo that will do the same in a MID-sized board in under 5W. Bring out the MIDs Nvidia. Or better still, send them to me and I’ll perform a special selection of Chippy tests on them.
Posted on 02 June 2008
Maybe I should have waited a few more weeks to write that article about how the smartphone platform is developing into a mobile computing platform. I said that it could be months before we see any sort of reality but today Qualcomm have demonstrated an Inventec OEM mini-laptop running on a Snapdragon ARM-core processor.
There aren’t any pics available at the moment but the notebook is said, in this article from PC World, to be "small and streamlined." Not surprising because Nvidia also showed their new Tegra platform sitting inside an EEE PC casing today and apparently the complete motherboard was just 45mm x 45mm.
The most interesting thing though are comments related to Windows Mobile 7.
Microsoft Windows Mobile 7, which is made for chips used in mobile phones, will be more laptop friendly than older versions of Windows Mobile, said Luis Pineda, senior vice president at Qualcomm, on the sidelines of a news conference in Taipei.
Windows Mobile 7 could be a key for the mobile phone industry in the future if they hope to take a bite out of the growing market for mini-notebooks such as the Eee PC that have 7-inch to 10-inch screens, weigh less than 1 kilogram and connect wirelessly to the Internet.
I have no problem with a netbook running Windows Mobile 7 as long as the applications are as rich as they are on the desktop. I’m sure many others will be happy too and if the device does the job, for the same price but returns a much better battery life[1] ARM-based devices are going to have a lot of advantages.
Qualcomm are expecting device to be available before the end of the year.
[1] While these ARM-based CPUs run at lower power requirements, the biggest power drains on netbooks are actually screen backlighting, storage and radio power. Advantages for ARM-based devices in 2008 could be significant, offering an estimated double, in-use battery life. Towards the end of 2009 though, Intel is expected to have the Moorestown platform available which will narrow the margin to very small levels.
Posted on 02 June 2008
In an article over at CNet, Mike Rayfield, general manager of NVidia’s mobile business reveals that the company will show its new Tegra platform and a MID reference design (left) this week.
Tegra comes in 600 and 600Mhz flavours and will be formerly revealed tomorrow if earlier news is correct. It will be interesting to see if this is a Cortex A8 based device with enough processing power to give the Atom Z-Series a run for it’s money.
The reference design looks like an oversize Nokia N96 to me which certainly isn’t a bad thing as it’s likely to have a bigger 4.8″ screen at Internet-friendly resolutions. You could also fit a nice big battery in there for all-day life.
One really interesting aspect of the ‘leak’ details is that the design is being built exclusively to work with Windows Mobile. Windows Mobile 7 is mentioned too. The article also hints that the MID-range extends from 4-inch minitablets (with keyboards hopefully) up to subnotebooks for NVidia. Stick that in your diagram Steve!
Update: Engadget published a few more details:
- The first Tegra systems will be handhelds or small laptops with screens ranging in size from 4-inches to 12-inches.
- Starting prices for the initial devices will range from $199 to $249
- More at Engadget
Update: Gizmodo have an image that seems to suggest that Tegra uses an ARM11 core but its not 100% clear where the image comes from.
I’ll be keeping an eye on new Nvidia Computex website over the next 24 hours. Also note that there’s a MID section on the ARM website that shows the N95 and iPhone as new products.
Update. ARM issued a press release. Tegra will use the ARM11 MPCore (up to four cores) technology.