Another article has been posted about how Qualcomm’s Snapdragon platform is ideal for low cost, long battery life, small form factor notebook PCs. We heard about this a few weeks ago but Brooke Crothers of CNet visited Qualcomm to hear more detail about what’s going on. The article gives me a chance to dive into the details and give some thought about what’s happening here in both technology and market terms. Is it significant or not?

First of all a little background about Qualcomm’s Snapdragon. Its a small-form-factor, mobile computing platform (think of it as a ready-to-use computer on a tiny motherboard a bit like the image you see below-right.) that includes a CPU core which is based on a licensed ARMv7 architecture. ARMV7 is the architecture used in the ARM A8 Cortex CPU design that you can now find in the new Archos devices, the Open Pandora and BeagleBoard (image below-right) projects. Snapdragon has been a four year, $350 million project. It’s not clear how many snapdragon versions there are but the one that CNet are talking about is the new dual-core QSD8672 capable of clock speeds up to 1.5Ghz. The platform also includes the following features: (Details from Qualcomm.)

• WWAN, Wi-Fi and Bluetooth connectivity
• Seventh-generation gpsOne® engine for Standalone-GPS and Assisted-GPS modes, as well as gpsOneXTRA^TM Assistance 
• High definition video decode (720P)
• 3D graphics with up to 22M triangles/sec and 133M 3D pixels/sec
• High resolution XGA display support
• 12-megapixel camera
• Support for multiple video codecs
• Audio codecs: (AAC+, eAAC+, AMR, FR, EFR, HR, WB-AMR, G.729a, G.711 , AAC stereo encode)
• Support for Broadcast TV (MediaFLO^TM , DVB-H and ISDB-T)
• Fully tested, highly-integrated solution including baseband, software, RF, PMIC, Bluetooth, Broadcast & Wi-Fi

Looking at the article from CNet, these tech specs might be referring to a previous Snapdragon platform because the CNet article mentions 1080p video and an ATI graphics core.

As JKKMobile pointed out , one of the important things to note about this platform is its inability to run Windows desktop software meaning that it’s restricted to mainly Linux-based distributions or WindowsCE-based operating systems but lets take a look at a few other aspects of the platform first.

Performance

According to some references on the Internet that I’ve been able to cross-check, raw single-core CPU performance of the platform, an important factor in rendering browser-based pages and applications, is in the order of 2000 Dhrystone MIPS at 1Ghz. Obviously a dual-core version, clocked at 1.5Ghz means we’re in the region of 3000-5000 MIPS which means, if you take a look around for Dhrystone tests on the Atom N270 used in netbooks, its right in the same ballpark. The N270 appears to return about 4000 Dhrystone MIPS. These figures don’t indicate anything about the real-world performance but they do tell us that, given good memory and storage performance the results are good enough to run a basic desktop OS.

Power Efficiency

This is something I think we should be careful to remain realistic about. While ARM cores are extremely efficient and idle at extremely low levels, we’re at the point where CPU power usage on Atom and ARM-architecture CPUs aren’t a world apart from each other. When taken as a ratio of total system power drain, including screen, radios, DC-DC components and storage, the CPU is well under 50% of the equation. In 10" screen devices, it’s even less. 20% maybe. The major power advantage here is gained through on-board integration. Packing processing cores, communications silicon and memory tightly together, unifying the power-saving methodology across the board and writing efficient firmware is they key. Qualcomm have a lot of experience in that and I expect to see well-designed Snapdragon-based netbooks in 2009 to be running in the order of 5W  about half the power that an N270-based notebook will use. Due to the high level of integration, the boards will be smaller too. The solution gives designers the option to make the devices smaller or run with longer battery power. With more space for batteries, you could even see devices where thin Li-Poly take up most of the underside of the netbook and offer capacities that will allow you to leave your netbook on all day. An always-on netbook is a seriously interesting prospect!

Cost

It’s difficult to do a complete estimate on this but experience tells me that in quantities, the highly integrated Snapdragon platforms would be significantly cheaper than a full Atom-based motherboard build-out.

Markets

This could go two ways. Initially I would expect to see manufacturers use the new Snapdragon platform to make cheaper Linux-based netbooks that will go into some of the emerging markets in India and China. These markets are less sensitive to desktop OS types due to the shorter history of XP and Vista. We will see some low-cost and long-battery life versions coming to ‘our’ markets (I speak to 80% of readers when I say that; Americas, Europe, Japan) but without XP, the devices won’t get the traction and channels that the Intel-based devices will. There’s one thing that could change this though and I know for sure that people are working on this. High-quality consumer focused, easy-to-use, reliable, branded, thin operating systems. Operating systems that completely hide their roots and offer a slick UI, rich applications suite, content and branding. So far we haven’t seen anything but there are a few projects and companies out there that are working on this. The Open Handset Alliance work has potential. Moblin too. They will need a good company to ‘finish’ the product though and the branding will need to come from a big name in order to give it traction. It will need that all-important app-store too. The one OS that could really change the game though is WM7. I don’t really expect this to happen but if it is an OS that offers a large-screen experience and the opportunity to work with native document formats and in both a ‘business’ and ‘consumer’ mode, there’s no reason why it can’t be used as a netbook OS.

Back to that article now. (Sorry, I got carried away. I actually wanted to write a quick re-blog article!) CNet mentions a few companies working on solutions:

Companies including Acer, Asus, and Toshiba are planning devices based on Snapdragon, according to Qualcomm. Acer, for example, will initially introduce Qualcomm’s Gobi 3G modem into its devices, then gravitate to products based on Snapdragon.

Of course we need to take that with a pinch of salt considering the fact that there are already supposed to be 15 ultra mobile devices out there running on Snapdragon.

The new 8.9" touchscreen Classmate PC that LaptopMag got some time with isn’t going to be most people’s cup of tea, but that’s probably because it’s not aimed at most people reading tech websites! There’s a few elements that are worth highlighting though.

• Trend. A lot of netbook manufacturers are now talking about touch-screens. Is this a trend that will take off in the mainstream or will it be confined to niche segments of buyer. Will we see slate designs as the next step?
• Touch enhancements.  Thought and effort is going into the software development with touch-friendly apps and overlay ‘launchers’ like we’ve seen with Origami Experience.
• Developing on XP. Considering XP is supposed to be near dead, putting significant manpower into creating new apps for XP hints that there’s even more life to it than we might think.

Also known as the CTL 2go, this product is based on the netbook platform and uses a ruggedised housing designed especially for the education sector. Launch is expected at CES 2009.

More details, images at Laptopmag

My country-mates, the Germans, are quite the netbook nuts. They love a quality, good-value product (don’t we all!) and they’re also pretty damn good at doing their research. Sascha, the top man at EeePCNews.de is getting huge numbers at his German language site as a result of all this. When he goes live with a netbook unboxing he can count on about 300-500 concurrent viewers. I tried joining the live video and chat once and it was impossible to answer questions as the chat session was a constantly moving stream of messages. Its mad!

So how much would Germans pay for their dream netbook? Sascha is asking his users right now and after 1000+ responses, it’s clear that the sweet spot lies somewhere between 300 and 400 Euros. Thats $400-$530 at todays Dollar rate. (Max $430 if you take the local taxes off.) I’m not certain but it feels a little higher than the prices U.S. customers would pay. Any comments from the U.S. crowd on that?

I’m guessing the Black Samsuing NC10 for Euro 349 would be the absolute killer price and product here in Germany right now. Am I right German readers?

Umfrage: Der ideale Netbook Preis | Eee PC News.

It’s simply amazing that netbooks have reached almost every sales channel possible in such a short time. This video clip from shopping channel QVC in the UK is actually pretty good and gives you a good overview of the device.

Click the image on the right for the specs and links.

Via EeePCNews.de

PC World report that netbooks make up most of the Cyber Monday top-10 sales list on Amazon.com. It it’s not just on Amazon.com that it’s happening. Germany and the UK are two other netbook-crazy countries where netbook interest is leading, not just the computer segments, but the whole consumer electronics segment. The Samsung NC10, for example, is the number three most-viewed device in the popular German price comparison engine, Geizhals. That’s number three out of over 300,000 consumer products including DVD’s, phones and LCD TV’s. At number 10 is the Eee PC. The Wii appears at number 11 and the first notebook appears at number 35.

Anyone care to take a guess at how it might look in 12 months?

This is the first time I’ve seen the 3G version of the Samsung NC10 in any sort of official form. iPlus in Poland have already started selling them (Since November 26th) with 4 different 24-month contract options. Specs include Windows XP Home, the 160GB drive and the 6-cell battery. Tasty! Now what’s the Polish for ‘Review’?

More information and links for the Samsung NC10 here.

Via Notebookcheck.com (translation) Thanks Kornel, for the heads-up.

iPlus information page (Polish)

The netbook with ‘the Keyboard’ is getting some press today. JKK has been unboxing a fresh one and Dan of Gear Diary has bought one. The HP MiniNote 1000 that is.

Both give positive comments about the keyboard with Dan going as far as to say that its the best keyboard, on any device, ever – "I’m not just talking about a netbook keyboard but I mean ANY keyboard." JKK likes the design – "Its looking pretty nice and thin. Good for eyes. Nice design" and then precedes to take the device fully apart to check the SSD and connectors for other components.

The small battery only returns about 2.5hr life according to other reports so while it’s a very stylish device, without the 3G capability it’s more suited to portable typing duties than anything mobile. A 3G-enabled version could be nice for mobile bloggers though so we’ll keep an eye out for it.

Gear Diary on the HP Mini 1000

JKKMobile on the HP Mini 1000

Mini Note 1000 specs and links

Christmas is approaching which means I’ll be heading to the UK for my Turkey dinner soon. It also means that I’ll be checking out mobile broadband and 3G netbook availability just in case I feel the need while I’m there. Here’s a few news items I found as I was checking out offers today.

Virgin Mobile is introducing a  pre and post-pay option to their mobile phone tariff which gives you a full day of web access (We assume that it’s a port-80 proxy service here) for just 30p. OK, it’s only 25MB and you can’t officially tether your phone to a PC but for using something like Opera Mini on the occasional day away from home, it’s more than enough. If you’re looking to use the service on a more permanent basis though, the per-week and per-month option from 3UK are probably going to work out better as they have less restrictive limits. More info here. Via Informatics Online

The ASUS 901 is now available with built-in 3G from Orange UK on a 24-month contract. This must be the same as the 901 GO that’s available in other countries. The device is free but the monthly charge is 25 pounds. I highly recommended this item a few months ago and I stick by it. If you want one of the more mobile netbook options, this is the one to go for. It comes with XP and 16GB SSD. More info at Orange. Note: The same device is available, contract free, in Germany for 449 Euros.

Clove Technology has the Blue Samsung NC10 marked up at 343 pounds and due on Dec 12th. I can’t find any info about a 3G-enabled one though. This is the product I’m hoping will launch soon but it looks like I may have to wait until after Christmas.

Update: There’s a Samsung NC10 HSPA available in Poland now.

The Advent 4213 (ECS G10L) is available for 322 pounds. It has the 3G module built in but comes with a relatively small battery. Its not the device i’m looking for.

Got any UK mobile internet product tips? If so, let everyone know in the comments below.