I got myself a big piece of Intel info-marketing at the Intel Atom Software Summit this week and it’s very clear and very significant that Intel managed to drag something like 200 people away from the Computex show floor for 2.5hrs. Atom, MeeGo and AppUp are such important parts of the Intel strategy now that they are getting pushed hard and it seems to be at least raising some eyebrows. The Intel Atom Software Summit at Computex was aimed at the ODM, OEM and operating system community in an effort bring them all up to date about what you might call the continuum within the continuum. Intel talks about a horizontal line of silicon products that serve different markets (the ‘Compute Continuum’)but there’s a vertical within the Atom segment that includes software, user interface and applications. It starts with 6 Atom silicon platforms that support many operating systems. Windows and MeeGo getting special attention and getting their own application ecosystem which includes an application delivery framework, back-end billing, application marketing and developer support.

Here are some notes from the software summit that I hope outline the key points that Intel is trying to put across. The full slide set is available here. (PDF) More information links are included below.

Session notes

Navin Shenoy VP Intel Asia Pacific introduced the compute continuum (Xeon, Core, Atom) by saying that “Software is the difference between success and failure inch [slide: “User Experience inch] and introduced Doug Fisher. VP Software and Services.

Doug presents…

[Slide: Mobile Internet is driving, possibly 10B units. ] The message here is that there’s a significant opportunity within the internet-connected device category.

Intel is a ‘Port of choice. inch Multiple operating environments are offered. MeeGo Android Windows and Chrome were highlighted. [Sidenote: Chrome and Google are starting to appear more in the marketing i’m seeing.]

Value proposition Slide:

For OEMs:

• Open platform critical for value
• Best internet Experience
• Faster time to market

For Service provider:

• Strong ecosystem
• Reduce Churn consistent environment across ecosystem

Value for Developers

• Revenue opportunity.
• Consistent tools and API.

MeeGo, joint OS build and UI framework highlighted. May release achieved. 1.0 reviews were good. Highlighted. on slide.

Doug introduced some partners who highlighted their experience and expectation for MeeGo. As you would imagine, all three partners highlighted good experiences and expectations!

Novell’s Guy Lunardi talks about MeeGo 1.0

Telekom Italia: We are participating with MeeGo on Cubo Vision. The product was ready in 4 months.

Orange and MeeGo;   Talks about value-add. Truly cross-platform device. No talk about real products. We can assume something is coming I guess.

Doung introduced demos of MeeGo 1.0 on netbook, IVI and Tablet.

Message to developers: Amount of work to move apps to move from one product to another is minimal. Only 20% of code base re-write needed (user interface)

Tablet Demo:

See video from yesterday for more on the MeeGo Tablet UI.

[Chippy sidenote: I think this is known as ‘Info Launcher’ and is a product of the MeeGo Enabling Center in Taiwan. It should be available later in the year. Note too that user interfaces are being developed alongside MeeGo and don’t fall into the 6-month update cycle planned for MeeGo.]

AppUp The Intel framework for application stores on MeeGo and Windows operating systems.

Peter Biddle demonstrates AppUp on MeeGo for tablets AND handhelds (video) first time ever.

Peter: We see phenomenal market in consumer software. We are engaging with Dev community. How:Dev program includes tools, sales channel and marketing.

Plea to audience: Work with us to create customers. Peter highlights this as the kick-start. [Chippy sidenote: Intel needs AppUp to be pre-installed on devices to succeed]

Peter talks about the efforts being done. The work to connect with top iPhone devs. Intel have hired some iPhone devs to help define ‘small’ developer requirements. See slide below.

Biddle: We need to enable devs to get reputation because that is a significant requirement for many small devs.

Soma Games on stage: demo game:

Konami on stage: Joe Morris talks about poetential. [Chippy: Would be great to see Konami games on the AppUp store.]

Peter continues on AppUp:

• Planning on coming out of beta soon.
• Not worried about our ability to attract developers. We need consumers.
• Online user awareness campaign has started.
• AppUp.com relaunched.
• AppUp demo on a Moblin smartphone (port to MeeGo is not complete yet)

Ellis Wang of Asus on stage:

Highlights the launch of Asus Access Cloud: Built on AppUp for notebook and Eee PC customers. Enhanced AppUp.

Note that ASUS and Acer have committed to releasing products that use MeeGo so one would expect that this service will appear there too.

Presentation ends.

At an after-event, we were given the opportunity to ask questions.

• Is multi-user support going into MeeGo? Yes, it will be added to the roadmap.
• MeeGo 1.1 will be released in October and will include always-on, sensor and gesture support. (It will support Oaktrail and Moorestown)
• 4 main user interfaces are being worked-on by user groups. [Chippy sidenote: I’ve heard of 5. Handheld, tablet, netbook. In-vehicle and TV]
• Intel has no position on the threat of patent issues with MeeGo (i.e.. No comment when I asked them whether MeeGo is guaranteed to be free from intellectual property issues.)
• AppUp is not something that will go into Intel’s Android build.
• Intel’s Android build is an official part of the Android work and work done will be sent back upstream.
• Intel’s intention is to have X86 Android devices recognised by Google. (i.e. marketplace, maps , sync etc.)

The summary here is that Intel want to enable a choice of stacks that can run on Atom solutions. Intel wish to enable an application ecosystem for Windows and in Meego, another, free software choice for some selected markets such as in-vehicle, tablets and handhelds. The big take-away for me though is that a huge amount of Intel marketing effort is going into MeeGo and AppUp.

Related:

My hands-on overview of MeeGo 1.0 on a netbook.

A close-up demo of MeeGo’s tablet user interface on an Oaktrail platform.

Intel official slide set from Atom Software Summit

Intel Fact Sheet – MeeGo* and Intel AppUp^SM Gain Momentum at Computex

Lets wind back to June last year, the web was buzzing with the news that Google had announced it was releasing an operating system, well a browser that acts like one. The software architecture is simple Google Chrome running within a new windowing system on top of a Linux kernel, its open source, lightweight  and Google intend to get to consumers in the second half of this year. When they announced the project 12 months ago Google stated “Google Chrome OS will run on both x86 as well as ARM chips and we are working with multiple OEMs to bring a number of netbooks to market next year. inch

Now come to the present day and Computex 2010, the perfect theatre to show physical devices running your shiny new operating system, be them prototypes or final products and there are none?

To make matters worse, the news of Meego and demonstrations of the Tablet Experience user interface have left lasting impressions on not just me, but the likes of Joanna Stern of Engadget,

“We saw a lot of new technology demoed at Intel’s Computex keynote this afternoon, but the most impressive thing may have just been Meego running on a 10-inch Moorestown Quanta Redvale tablet. While the demo on stage was very brief, we caught up with some of the product managers right after the presser and convinced them to give us a peek at what is coming in 2011. To say we’re impressed with the “pre-alpha” version of the software is a huge understatement. inch

Acer’s president Gianfranco Lanci pointed out at Intel’s e21FORUM 2010 meeting that Acer will launch netbooks and tablet PCs that adopt Intel’s latest Atom processor and will also preload the MeeGo platform on them.

Its obvious that MeeGo and Chrome OS are fundamentally different but given today’s age of publicity, advertising and hype, Google could have really done with having something to show at Computex.

[This was posted live during the Intel Ultra Mobility Event. 2nd June 2010. Excuse the formatting, brief analysis and spelling mistakes please!]

I’m ready to go into the ultra mobility event which starts at 1400 here in Taipei

Stay tuned for updates on Moorestown, Oak trail, MeeGo and AppUp…

We’ve just been given the fact sheet..

Acer Backs MeeGo, ASUS supports Intel AppUp Centre and MeeGo, MeeGo Tablet Demos, MeeGo V1.0 based products (9 demos listed) , Service providers Rally Around MeeGo, MeeGo Enabling Center.

More from fact-sheet:

Mandriva, Linpus (Lite), Novell (SUSE MeeGo), Red Flag (Red Flag inMini), Turbolinux (Great Turbo IVI) to release OS builds based on MeeGo.

1325 Doors should open soon.

Fact-Sheets uploaded to Flickr.

1333 We’re heading in…taking pics of display. brb!

Just had a quick peek into the demo area. Aava smartphone is showing 3D, video, gaming demos and girls…

1345 Seated at the front. The show starts in 15 minutes

Sascha from Netbooknews.de sitting next to me.

Open Peek Moorestown-based products on-stage.

2-minutes to go. Execs seated to the right of me. More importantly, Nicole from netbooknews just arrived.

Power usage demo on stage. Lights down. Here we go…

1404 Events kicks off, as usual, with a ‘thank you’ to Taiwan.

Anand Chandrasekhar (sp?) now on stage.

Anand talks about video consumptions. Content is getting richer. Sharing. Live sharing.

Matt Serletic from Music Mastermind on stage to demo a very cool studio on an X70

That was a cool demo. He basically layered up a track by using vocal input to set the sequence.

14:17 Anand continues, talks about Intel’s compute continuum and ‘a little bit of magic.’ This is where we go to the power drain demo I guess…

Nope, we’re going into a video…about 1954 and the 4 minute mile. Breaking barriers is the theme I guess.

Anand goes on to talk about to the power barrier!

Anand holds up an ARM-based Blackberry and says ‘that’s a platform.’  goes on to talk about the 50x power reduction figures and how they related to a platform and not to silicon.

Video highlights smartphone and tablet. Talks about 8-10 hours battery life on the tablet.

Andy [?] of Open Peek now on stage demoing the product.

2:29 we’re getting a demo of the ‘Open Peek’ home energy app.

2:32 Talking about performance. There’s that sub 2 second SunSpider figure again.

These figures look correct to me. iPad is running 10 seconds on SunSpider.

Graphics and video slide highlights 1080p performance. (High Profile at 30fps) and 3D performance.

Interesting slide shows the battery life improvements over Menlow.

1437 Now watching a demo of battery drain. 100mw audio playback. Not bad!

1440 Comparing against competition now….

Quite some power in Anand’s voice at this stage. He’s pushing this point home.

In performance we’re “In a league by ourselves inch with an average power consumption for the smartphone space.

World Of Warcraft being demonstrated on the Aava smartphone (on Moorestown) but the demo isn’t that impressive. Low FPS.

Quake demo shown. I have no idea if it’s good or bad!! Looks fast.

Mutitasking demo…of course….and a nice textured interactive 3D demo. Yeah, it looks quite impressive.

14:46 Video conferencing demo. Ofer Shapiro of Vidyo comes in live over a conference. 2 live screens shown. quality very good. 3rd video conference screen now added. It’s coming in via a Moorestown phone.

1452 We move into MeeGo. Sounds like this is a summary of what we heard this morning. I’ll have a post about that later. Doug Fisher steps up on stage

Tablet demo now. Oops. Didn’t work. Backup device sent to stage. Doug breaths again! (See out tablet demo from yesterday)

Brief slide on Medfield which is ‘on track’ closes up the event here. Anand rounds up with ‘best is yet to come’

That rounds it up. We’re off to the demo area and then to a private Q&A. Anyone got questions? Put them on twitter to @chippy and I’ll try and ask Anand.

Updated: Q&A Session reveals timeframes.

In a Q&A session following the event we had the chance to ask Anand questions about Moorestown and related products.

Chippy: “Premium performance, premium price? inch  Anand responded to the effect that Intel will be aggressive with their pricing in order to get into the market saying that Intel will be ‘competitive’ and following up with ‘expect us to be hungry but not stupid.’

Sascha (netbooknews) asked about timeframes for products. Anand responded saying that products will ‘trickle’ in within a 6-12 months timeframe with tablets coming first. It’s not clear if he’s referring to MeeGo/Moorestown tablets or WIndows7/Oak trail tablets. We get the impression that there’s been a slight slip in the Moorestown program.

On Android: I asked about the project both to Anand and Doug Fisher.Was Android was just an internal project or something that is being worked-on with Google? It appears that the X86 branch of Android will become an official branch although some work will needs to be done on the power elements by Intel for its platforms. Medfield (the next generation after Moorestown) was mentioned so I assume that Android-on-Intel will be a late 2011 product.

The Atom Software summit is just kicking of here at Computex. We’re expecting to hear about roadmap, support for advanced features such as multitouch, sensors, gestures. Different UI models from handset to netbook will be shown too. There’s also some hardware here that we’ll get to play with.

Stay tuned for updates throughout the day because later we join the ultra mobility group for their presentation.

Update: Full overview of the session is now available.

Hello from the Intel Atom Software Summit at Computex Taipei.

I’ve just posted news over at UMPCPortal about a Wistron MeeGo Tablet based on Moorestown, running MeeGo. There’s more though. Take this for a huge hint about what’s happening at the Linpus stand…

And this, a netbook platform being used to demonstrate MeeGo.

(Video demo of that one later)

This won’t take long. What we’ve got here is a Moblin build that has picked itself up from being stopped-dead in it’s tracks buy a huge corporate direction change. I imagine that partners that were working with Moblin before MeeGo was announced are pleased that they can finally get back to work in optimising their builds for end products. The core build has been changed and there has been some re-working of the user interface. Chrome has been added as the browser. What is also clear though is that the pace of development appears to have picked up and the MeeGo teams are committing to a six-month cadence meaning that those partners can re-write their roadmaps now and that the products promised last September, can now move forward.

I installed MeeGo 1.0 ‘Netbook User Experience’ on a Medion Akoya netbook (an MSI-Wind clone) last night and it was a smooth experience. First-boot was fast at 27 seconds including my usual 10-second BIOS-lag. First login was simple although there were no options to set up contact syncing or online accounts which are core to the MeeGo experience. The ‘netbook user interface’ is almost exactly the same as on Moblin and is modeled around the ‘home zone’ and other zones that can be activated. People and Internet being the two most important. As before, the UI is fast and bubbly.

It’s a Chrome OS!

Chrome (Chromium, the open source version is being tested here but there’s a true Chrome version available too.) is the major change for the end user and I have to say it’s a good one. It appears to be a recent build because it’s flying through the Sun Spider Javascsript tests. 1.8s is a very respectable time. Full-screen works and Flash is integrated meaning you can expect to operate just as you would on a normal desktop. I used Google Docs to edit a spreadsheet and Flickr to upload some photos without any problems. Facebook works as expected too. If we look to MeeGo on Moorestown, you’ve got the basics of a product that could be the best and one of the most productive smart-books or ‘cloud’ books to date. Add the Intel AppUp store and you’re starting to solve that problem too although Chrome’s Web Application store will be interesting to see working on this.

Basic Applications

There’s an email client (Evolution), a messenger, a reasonable media experience (certainly the Banshee media player seems to be quite feature-rich although I haven’t tested video support yet) and there are a number of other basic apps available through the application manager and ‘Garage,’ a slightly more end-user-friendly application installer although nothing seems to be working in Garage right now.

Photo and screen-grab. Image top-right is also from testing.

Other notes

• Sleep works (Using sleep button on keyboard)
• Gmail contacts sync working (uses SyncML)
• Home screen still somewhat limited. 6-tweets on a 1024×600 screen is not exactly efficient use of space!
• Chrome Browser crashes occasionally
• AppUp store install fails
• Media player fails to play imported MP3s
• No GMA500 (Menlow, Poulsbo) support.
• Read/Write to USB sticks and SD cards is no problem.

It’s a shame that MeeGo 1.0 hasn’t moved forward from Moblin 2.1 in terms of end user experience and there’s no way that it will challenge XP or Windows 7 in terms of productivity and flexibility (printing, network shares, application quality, etc.) however when you combine the thought of an efficient Chrome-based Web-focused OS and MeeGo’s future compatibility with the ‘always on’ Moorestown platform combined with a layer of ‘finishing’ you can see some nice possibilities for ‘smart’ productive devices. Certainly the full-internet experience is a major advantage with MeeGo compared to Android. Apps are needed though and until a nicely designed and well-marketed, polished MeeGo product hits the floor, developers aren’t going to be that interested. Maybe that changes after Computex.

We’ll be connecting with Intel’s software group at Computex next week so stay tuned for more information on the future of MeeGo, netbooks, handhelds and Intel’s ‘smart’ platforms. In the meantime, take the time to have a look at MeeGo 1.0 with the netbook user experience in the video below.

MeeGo V1.0 announcement

Intel have just released an news about their smartphone and tablet platform previously known as Moorestown. The platform is a follow-on from the MID-focused platform, Menlow and includes power saving and power-boosting features that could see service in some very high-end smart devices. The processing unit is known as the Z6XX (assume there will be variants) and the control unit is known as MP20.

I’ve done some analysis of the news over at UMPCPortal but here’s a summary.

Collectively these new chips deliver significantly lower power including >50x reduction in idle power, >20x reduction in audio power, and 2-3x reductions across browsing and video scenarios all at the platform level when compared to Intel’s previous-generation product1. These power savings translate into >10 days of standby, up to 2 days of audio playback and 4-5 hours of browsing and video battery life. When combined with 1.5-3x higher compute performance, 2-4x richer graphics, >4x higher JavaScript performance, and support for full HD 1080p high-profile video decoding and 720p HD video recording, these low-power innovations bring a rich, PC-like visual experience to powerful handheld computers.

So you’ve got some new power-saving technology there that should allow devices to be built around a standard 1500mah battery but that’s not all.

These power management capabilities, when combined with Intel® Burst Performance Technology for high-performance on demand, and Intel’s Bus Turbo Mode for high-bandwidth on demand, help to deliver industry leading performance and power efficiency across a range of handheld devices.

These ‘turbo’ features will take the platform to 1.5Ghz and there’ll even be a version that will boost to 1.9Ghz. That’s more than a netbook! So if you add the low-power idle features with the turbo modes you’ve got a platform that spans a wide range of uses. With MeeGo being developed alongside Moorestown and a wave of interest in ‘smart’ devices, Intel have timed it well.

The press release even mentions Android. We saw it back in Feb but it looks like it’s become a core part of the Moorestown strategy now.

Here’s the video of Android running on a Moorestown smartphone from MWC in Feb.

Additional info: What Moorestown Means for Consumers.

We’re with Intel at Computex next month (I’ve been invited to Computex through the Intel Insider program) where I’m sure we’ll hear about launch dates, devices and a whole lot more. Expect videos and hands-on!

Z6XX Press Kit

In a report from Morgan Stanley we find out that Intel have launched the Moorestown platform today.

Update: Information is obviously under embargo at this stage but there are a string of tweets that have just gone through that mention Moorestown and a Z6xx processor. e.g. this one. “Intel Z6xx smart-phone processor prototypes: Moorestown massacre: Intel says that fantasy phone is on its way, wit…” They all link to a Cnet UK article that has obviously been removed. The current Menlow platform uses Z5xx processors. This makes sense.

Update 2: Everything is official now. The Z6xx has been launched. Interesting news on Android too.

Morgan Stanley have studied Moorestown and believe that Intel is ‘well positioned with MeeGo’ and that video performance will compare with the latest smartphone platforms, including Tegra 2. They also think that Moorestown will ‘meet or exceed’ current smartphone performance. It’s a bright report that will definitely give the ARM ecosystem partners something to think about.

At its Moorestown launch on May 4, we expect
Intel to introduce and advocate multiple benchmarks to
measure and compare highly debated performance and
power consumption attributes of Smartphone
application processors. In this report, we present
several comparison frameworks, which we plan to
update after actual Moorestown data become available.
Our view is that with Moorestown, Intel will finally start to
meet the power budget for Smartphones, but will show
more favorably on processing power benchmarks.

See also: UMPCPortal Moorestown analysis here.

The financial report also states:

Our checks indicate that Intel and Nokia are also collaborating on a
Smartphone device, which we think is likely to become available in the market in
mid-to-late 2011.

Considering that this report is focusing purely on Intel’s smartphone processor and this statement appears in a section on MeeGo, the report implies that the Nokia phone will be based on Intel’s Moorestown platform and running MeeGo.

The Morgan Stanley report was published on May 3rd and has been promoted by Intel in its ‘Chip Shot’ blog. The full PDF, an interesting read if you’re comparing smartphone platforms, is available as a download here. (or via the Chip Shot blog linked above.)

Stand-by for official Moorestown launch info!